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Updated as of January 5, 2012
What information is collected by the News Registry Services?
The News Registry provides services that allow participating news publishers (and their partners) to understand how their content is used on the Internet so that they can improve their news coverage and make better decisions with respect to their content. Content covered by this service includes participating news publishers’ stories and other content, and third-party content (but not advertising) that appears on a participating publisher’s website (each, and collectively, “Covered Content”). The service facilitates such understanding by collecting information about you as described below to determine how you, the end user, view and otherwise interact with Covered Content when you are online. The way this works, and your choices with respect to this service, are described in more detail below.
Clear GIF Images and Cookies
Our News Registry service allows us to determine which Covered Content is read, when it is read, and the websites where it is read. We do this by placing a tag, or clear GIF image, on the Covered Content on the websites of publishers who participate in the News Registry. When users open Covered Content, the clear GIF images tell us that your browser has requested the Covered Content. At the same time, we set a cookie on your browser. A cookie is a small data file that contains a string of characters, including an anonymous unique browser identifier. The cookie allows us to correlate your uses of Covered Content across the websites of publishers who participate in the News Registry.
Each time you request a web page that contains Covered Content, our server records information that your browser sends to it. This includes the identifier of the cookie that we have previously set on your browser (if you have one), which uniquely identifies your browser, the identifier associated with the Covered Content, the URL of the page where you viewed the Covered Content, your Internet Protocol address (which we use to infer your general geographic location), your browser and operating system types, and the date and time of your request of the Covered Content.
End User Communications
When you send email or other communications to us, we retain those communications in order to process your inquiries, to respond to your communications, and to improve our services. We do not use information contained in your communications to us for any marketing purpose.
What do we do with the information we collect?
We use the information that we collect to analyze how Covered Content is used. We also use it for auditing and research purposes, in order to maintain, protect, and improve our services, or to develop new services. In addition, we may use it to protect our rights or property, or those of our customers, or end users.
Aggregate Reports and Consulting Services
We may also use the information we collect to generate and publish aggregate reports on usage of Covered Content and to provide consulting services to participating news publishers (and their partners). For example, we may use the information we collect to help an owner or publisher of Covered Content improve its services by creating or publishing different types of content, or by publishing content that will attract more visitors and, therefore, make the partner’s website more attractive to advertisers.
Personalized Content and Interest-Based Advertising
At some point in the future, we and our partners may also use the information the News Registry collects to deliver personalized content or interest-based advertisements to you. If we engage in these activities, we will do so under the industry best practices and self-regulatory programs as they exist at that time. Please note that we will not use your sensitive data, such as your personal financial or health data, information regarding children, or any type of government identifier; nor will we use your race, ethnicity, sexual orientation, or political affiliation to determine what type of content or advertisement to deliver to you. If you would like to opt-out of these targeted content and interest based advertisements now, please click here:
PLEASE NOTE: If you opt out of interest-based advertising or personalized content, you will receive a persistent cookie that tells us not to recognize your browser. If you manually delete your cookies, you will delete the opt-out cookie as well. In this case, you will need to manually opt-out again. Additionally, if you buy a new computer or change or upgrade browsers, you will need to perform the opt-out task again.
What Information Do We Share?
As a general rule, the News Registry will not disclose any personally identifiable information ("PII") except under one or more of the following circumstances:
- to service providers who agree to process such information subject to appropriate confidentiality and security measures;
- where you are otherwise notified at the time we collect the data or we otherwise have your permission;
Sharing and Use by NewsRight's Registry Partners of Non-Personally Identifiable Information
We allow each participating news publisher (and its partners) to access and download select information that we collect and store as to Covered Content pertaining to the publisher, including, but not limited to, the identifier associated with each piece of Covered Content, the date and time the Covered Content was accessed (each time it was accessed), the URL where it was accessed; and the general (i.e., not GPS) geographic location of the person who accessed the Covered Content. Except as necessary to detect, prevent, or otherwise address fraud, security or technical issues, or to protect against harm to the rights or property of NewsRight, our customers or the public as required or permitted by law, we do not share or allow partners to access or download unique cookie ID numbers, or IP addresses, either alone or in combination with the data we do share with each participating news publisher (and its partners).
Publishers participating in the News Registry and their partners may use the data that we share with them to make decisions regarding the content they create and publish. For example, they may decide to publish more stories about sports if the data we provide to them suggests that such stories are more popular than the content creator or publisher had previously thought.
Most browsers are initially set up to accept cookies. If you prefer not to receive cookies, you can set your browser to refuse all cookies or to alert you before accepting them. In addition, at any time, you can delete cookies from your browser.
News Registry Cookie
You may also choose to opt out of the News Registry cookie by clicking below.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the information we collect.